Run a Successful Fundraiser Kickoff

Kickoffs are important, they may not be make-or-break for your fundraiser but a successful fundraiser kickoff can definitely help to set the standards and get you off to a great start. Here are you some targets for your fundraiser kick off that will allow your sale to have a great start. These fundraiser kickoff tips will work whether you are working with us at or any other program. Here are six tasked that we think you need to accomplish:

  1. It’s Going to be Work – Let your organization know that this is a fundraiser and it is going to be work. Fundraisers are no organizations primary mission. This is not what I high school band does. This is not what a middle school choir does. The fundraiser is going to seem like extra work, so be honest with your organization about that.  But also let them know that it is important, and we can and will do it at a highly energetic level, so we can be successful. 
  2. Talk About Your Mission – Remind your sellers about the mission. Why are we fundraising? Did your marching band qualify for marching band state? Did your debate team qualify teams for the national tournament? Does your swim team need new uniforms? Your kickoff needs to remind your sellers why they are going to do this work.  Then encourage them to tell their buyers or supporters about your group’s mission. Your mission is why people are going to support you. 
  3. Set Clear Goals – There is tension here for you. You need to set clearly attainable fundraising goals. You want your team to be successful at fundraising and your primary mission. You cannot set goals outside of the realm of possibility because this steals your groups fundraising motivation. The tension comes from the fact that your fundraiser must also make a significant contribution to your year’s financial needs. You must balance this tension by making sure your fundraising goals are both attainable and significant. 
  4. Individual Responsibility – Break down your goal for each member of your organization. What does that require of them for the team to be successful? How many products does each person have to sell? Or how much money does each person need to raise? What does it take for each person to be successful? What are the steps that each person is required to make? 
  5. Explain the Product – Tell the group about the product. What are its advantages? Why did you choose it? What are its special qualities? For our, coffee is a commodity that most people buy anyway, it is privately labeled or custom labeled with your school’s logo, team picture, mascot or event information, it is really good coffee, it is a healthy alternative to other fundraisers, people can use it or keep it as a souvenir and they can reorder it even after the sale is over. Give your group the information they need to be great salespeople and encourage them to write a script and practice. 
  6. Set Day One Goals – What should everyone do in the first 24 hours. This is when motivation is highest. This is when your fundraising group will talk to their strongest supporters. Those who succeed in the first 24 hours will be motivated to continue and will also motivate others by their success. A big chunk of your money can be made in the first 24 hours. Who will be the first person to talk to every teacher in the math department? Who will sell to the social studies hall? Who will call every person they know at church? People will not reach out to make more difficult sales until all the easy ones are done. The faster that happens, the more likely your group will reach its true fundraising potential.

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